1. Campaign Title:
Foreclosure Advertisement
2. Advertisement Title:
Foreclosure Help and Hope
3. Web Address:
www.ForeclosureHelpandHope.org
4. What was the target audience of the PSA?
People that are either going through foreclosure about on the verge of it .
5. What social benefit was promoted by the PSA?
By calling you get real help and guidance .
6. What was the “tag line” of the PSA?
An estimated 1.8 million families will face foreclosure this year.
7. What organization sponsors this PSA?
NeighborWorks® America
8. Describe what is shown/happens in the PSA.
It is not a commercial m it is a poster that is black and white, in a house, with closed boxes and a dollhouse that must have been keft behind because of foreclosure.
9. Describe what makes this PSA memorable.
People are loosing their homes everywhere simply because they are not able to afford it or are going through a crisis . What actually makes it memorable is putting yourself in the situation... Would you want help?.
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